WindsorEssex Economic Development Corporation rebrands as Invest WindsorEssex


Windsor-Essex, ON — WindsorEssex Economic Development Corporation, the lead economic development agency for the region, has changed its name to Invest WindsorEssex. The rebrand reflects the continued efforts to promote Windsor-Essex as a competitive location for both foreign and local investment. The agency serves the region and its stakeholders through advancing economic growth and sustaining prosperity. 

Invest WindsorEssex has also launched a new corporate website at This past year has further stressed the need for online data tools and platforms to effectively communicate information to clients and partners. The new Invest WindsorEssex website will allow for easier access to data and information relevant to site selectors and local businesses for the purpose of investment, expansion and talent attraction. 

Two divisions within Invest WindsorEssex have also undergone changes as part of the rebrand. The WindsorEssex Small Business Centre (SBC) is now operating as the Small Business & Entrepreneurship Centre (SBEC), and has launched a new website, The Institute for Border Logistics and Security (IBLS) is now operating as Invest WindsorEssex Automobility and Innovation Centre. 

“Our regional businesses have evolved their business models over the past year, and we too recognize the need to adapt our organization. As Invest WindsorEssex, our message is clear that we are committed to promoting and advancing economic opportunities in Windsor-Essex in a modern and competitive way.” — Stephen MacKenzie, President and CEO, Invest WindsorEssex 

“As I reflect on the challenges and opportunities that Windsor-Essex has faced to ensure a strong regional economy, I can’t think of a better time for the lead economic development agency to transition to a new name to reflect the global economic recovery ahead.” — Tom Bain, Chair, Board of Directors, Invest WindsorEssex 

About Invest WindsorEssex

Invest WindsorEssex is the lead economic development agency for the Windsor-Essex region. The focus of the organization is to develop and execute strategies to retain, expand, attract and help new businesses start-up in the Windsor-Essex region. Invest WindsorEssex is led by a board of distinguished community leaders. A team of professional staff assists with location and investment decisions by working one-on-one with businesses to facilitate the process of starting, growing or locating in Windsor-Essex.

About the Small Business & Entrepreneurship Centre 

The Small Business & Entrepreneurship Centre (SBEC) operates as a division of Invest WindsorEssex in partnership with the Ministry of Economic Development, Job Creation and Trade. Since 1992, the SBEC has provided thousands of entrepreneurs with training and supports to start and grow successful businesses. Belonging to the Small Business Centres Ontario network, the SBEC is the go-to source for small business support services in Windsor-Essex. 


Gina Meret-Dybenko 
Manager, Investment Attraction and Corporate Marketing 
Invest WindsorEssex  
Mobile: 519-791-6223 Email: 

Natasha Marar
Manager, Marketing & Entrepreneurship Programs 
Small Business & Entrepreneurship Centre, Invest WindsorEssex 
Mobile: 519-995-6780 Email: