Speak to our advisors or explore a variety of online resources that can help you develop your business’ marketing strategy and sales tactics.

Get comfortable with the more technical elements of managing your company’s online presence by downloading our Guide to E-Marketing. You will learn about the following tools and technologies:

  • Websites, and by extension, content management systems
  • Social media platforms
  • Email marketing
  • Search engine optimization

How to promote your business

Marketing your business is a key part of a successful business. With a clear marketing plan, you can identify your target market, grow your customer or client base and improve customer loyalty.

Business Development Canada offers small businesses with a variety of tools and resources to help with marketing. This includes:

  • Conducting market research
  • Defining target markets
  • Choosing distribution channels
  • Branding a business
  • Creating a marketing budget
  • Developing a marketing plan
  • Implementing traditional and digital marketing strategies
  • Optimizing strategies and investments

Creating a marketing plan

The Government of Canada provides resources to help you create a marketing plan and conduct market research.