Speak to our advisors or explore a variety of online resources that can help you develop your business' marketing strategy and sales tactics.
How to promote your business
Marketing your business is a key part of a successful business. With a clear marketing plan, you can identify your target market, grow your customer or client base and improve customer loyalty.
Business Development Canada offers small businesses with a variety of tools and resources to help with marketing. This includes:
- Conducting market research
- Defining target markets
- Choosing distribution channels
- Branding a business
- Creating a marketing budget
- Developing a marketing plan
- Implementing traditional and digital marketing strategies
- Optimizing strategies and investments
Creating a marketing plan
The Government of Canada provides resources to help you create a marketing plan and conduct market research.