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Marketing strategy papers laid out on conference table

Marketing

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Speak to our advisors or explore a variety of online resources that can help you develop your business' marketing strategy and sales tactics.

How to promote your business

Marketing your business is a key part of a successful business. With a clear marketing plan, you can identify your target market, grow your customer or client base and improve customer loyalty.

Business Development Canada offers small businesses with a variety of tools and resources to help with marketing. This includes:

  • Conducting market research
  • Defining target markets
  • Choosing distribution channels
  • Branding a business
  • Creating a marketing budget
  • Developing a marketing plan
  • Implementing traditional and digital marketing strategies
  • Optimizing strategies and investments

Creating a marketing plan

The Government of Canada provides resources to help you create a marketing plan and conduct market research.

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Let's Talk

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Windsor Office:

119 Chatham St. W, Unit 100
Windsor, ON N9A 5M7

519-253-6900
Email Us

Essex Office:

39 Maidstone Ave East, Unit 5
Essex, ON N8M 2J3

519-253-6900
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