If you’re starting a new business, buying one or looking to grow your existing venture in Windsor-Essex, you may qualify for the Starter Company PLUS program. This program offers a grant of up to $5,000, along with training, mentoring, networking and personalized consulting support through the Small Business & Entrepreneurship Centre.
About the program
Since 2015, Starter Company PLUS has supported hundreds of Windsor-Essex entrepreneurs to start, grow and purchase a small business. This program is funded by the Province of Ontario through the Ministry of Economic Development, Job Creation and Trade and delivered locally by the Small Business & Entrepreneurship Centre.
Benefits
- Business training and skill development
- One-on-one business advisory support
- Group mentorship and peer learning sessions
- Up to $5,000 in grant funding
- Mentorship from experienced entrepreneurs and professionals
- Networking opportunities and community connections
Program requirements
To be eligible to receive the Starter Company PLUS grant, participants must successfully complete all program requirements during the four-month program period.
For startups and early-stage businesses (pre-revenue to less than 3 years in operation)
Participants are required to:
- Attend business training workshops and group mentorship sessions
- Meet regularly with a Small Business & Entrepreneurship Centre advisor
- Submit an updated business plan incorporating feedback received during the program
- Participate in a business pitch event
- Spend a minimum average of 35 hours per week operating and developing the business
- Complete monthly progress reports and program check-ins to provide updates on business milestones, outcomes and use of grant funds
For established businesses (3 to 5 years in operation)
Participants are required to:
- Complete business training and attend group mentorship sessions
- Meet regularly with a Small Business & Entrepreneurship Centre advisor
- Implement the approved growth initiative outlined in their Business Growth Proposal
- Complete monthly progress reports and program check-ins to provide updates on business milestones, outcomes and use of grant funds
Food and Beverage Businesses
Entrepreneurs operating a food or beverage business may also be eligible to receive Starter Company PLUS funding through the Foodpreneur Advantage Scale-Up Program.
Foodpreneur Advantage combines industry-specific training, mentorship and business growth support with the opportunity to qualify for a Starter Company PLUS grant of up to $5,000.
Who should apply
The Starter Company PLUS program is geared to small businesses that are startup (pre-revenue) or operating (under five years) and are located in Windsor-Essex. Applicants must meet the following minimum criteria.
- At least 18 years of age
- Not a full-time student or returning to school full-time
- A resident of Ontario
- A Canadian citizen or a permanent resident
- Willing to operate a business full-time
- Starting a new business or operating a business that is less than five years old
- Able to demonstrate 25 per cent matching funds in cash or in-kind assets
- Not in the research and development stage of the business development
- Not going to use the funds to refinance existing debt
What businesses don’t qualify for the program?
- Distributorships or franchises
- Non-profits and charities
- Pay-per-click businesses
- Commissioned sales
- Multi-level marketing (e.g., Avon, Scentsy, etc.)
- Single event (e.g., concert, performance, sports event)
- Part-time or seasonal businesses
How to apply
Applications will open soon for the fall 2026 cohort. Join our mailing list to receive program updates.
Step 1: Complete the Eligibility Form
Start by submitting our eligibility form. This is a screening step only and is not a full application to the Starter Company PLUS program.
Step 2: Submit Your Business Plan
If you meet the program eligibility requirements, you will be invited to complete the full application process. Our small business team is available to provide guidance and resources to help applicants complete the required documentation.
- Businesses that are pre-revenue or have been operating for less than three (3) years must submit a Business Plan outlining their business concept, market opportunity, operations and financial projections.
- Businesses that have been operating for three (3) to five (5) years must submit a Business Growth Proposal describing their growth initiative, expected outcomes and how the funding will support business expansion.
Step 3: Application Review and Interview
After reviewing your business plan or growth proposal, we may invite you for an interview to discuss your business, growth goals and application.
Step 4: Acceptance Decision
Eligible applicants who successfully complete the application process will be considered for acceptance into the Starter Company PLUS program.
Please contact us if you have questions about the application process.
Food and beverage entrepreneurs: If your business is focused on food or beverage production, you may be better suited for the Foodpreneur Advantage Scale-Up Program, which includes access to Starter Company PLUS funding. Learn more.
Applicant preferences
Preference may be given to businesses that demonstrate one or more of the following:
- Operate in or support key growth sectors
- Contribute to the local economy
- Maintain or establish a commercial business location
- Create employment opportunities
- Demonstrate a sustainable and growth-oriented business model
FAQ
There is a cost to apply or participate in the program?
There are no fees associated with Starter Company PLUS.
How are participants selected?
Applications are evaluated based on eligibility, business viability, market opportunity, growth potential, commitment to the program and alignment with program objectives. Funding is competitive and not all eligible applicants will be accepted.
How long is the program?
Starter Company PLUS runs annually from September to January of the following year. Participants are expected to attend training, mentor sessions and meet regularly with their business advisor over a four-month period.
Are the training sessions offered in person or virtually?
Program delivery may include in-person, virtual or hybrid components depending on the training schedule and program stream.
How many people are admitted to the program?
Up to 23 people will be admitted to the 2026 program.
Is funding guaranteed if I am accepted into the program?
Participants must successfully complete all program requirements and meet grant agreement obligations to be eligible to receive grant funding.
Do I have to pay taxes on the $5,000 grant?
The grant taxable income under the Canada and Ontario Income Tax Acts. A T4A slip will be issued to the recipient of the grant. Participants should consult a qualified accountant or tax professional regarding their specific circumstances.
My business has more than one owner, do we all apply to the program?
Only the majority business owner (at least 51% ownership) can apply to Starter Company PLUS and receive the grant funding. However, business partners are welcome to attend the training and mentorship sessions.
Can I participate if I have another job?
Yes, provided you can meet the program requirements and dedicate sufficient time to operating and growing your business.
I want to start a part-time business/side hustle. Can I join the program?
Starter Company PLUS is intended for entrepreneurs who will be working in their business on a full-time basis (minimum of 35 hours per week).
What happens if I do not complete the program requirements or proceed with my business?
Participants are expected to actively pursue the business activities outlined in their application and comply with all program requirements. Failure to meet program obligations may affect grant eligibility and could result in the repayment of funds.
I don’t qualify for Starter Company PLUS. How can I get help to start or grow a business?
Please contact us for assistance or refer to our pages on Government Programs and Support and Regional Programs and Support to learn about other business support services.
2025 Program Participants
Lighthouse Grief Coaching & Therapeutic Art
Denise Turner
Lighthouse Grief Coaching & Therapeutic Art is a heart-led practice offering grief support and creative healing services for women navigating loss, identity shifts and emotional transitions. Through one-on-one grief coaching, small peer support groups and creative healing workshops, Lighthouse combines compassionate guidance, somatic tools, reflection and expressive art to help clients process grief, build resilience and reconnect with themselves in a supportive environment.
Warden’s Workshop
Anthony Warden
Warden’s Workshop is an Essex County-based handyman and home services business offering a wide range of professional services, including interior and exterior painting, home renovations and repairs, deck and fence installation, furniture assembly, RV repair, power washing, transportation services and sewing machine restoration, with a focus on quality workmanship and dependable service.
One Dove Consulting and Intervention
Michelle Ruthven
One Dove Consulting & Intervention is an Essex-based counselling and intervention practice offering individual, family and couples therapy in-office or in settings where clients feel most comfortable. Focused on compassionate, personalized support, the practice helps clients navigate challenges, build resilience and work toward meaningful personal growth through therapy, crisis intervention, counselling and guidance during life transitions — all within a safe, welcoming environment.
Aquasculpt
Diana Miceli
Aquasculpt was created from a passion for fitness, wellness and creating unique experiences that inspire others. Combining innovation with movement, Aquasculpt offers a fresh approach to fitness on the water through floating workouts designed to challenge balance, core strength and mindfulness, while delivering an energizing experience that supports overall wellness.
Torus Doughnuts
Jenna Simms
Torus Doughnuts creates fresh, handmade doughnuts with a focus on unique flavors and an always-changing menu. Specializing in single doughnuts, dozens, mini doughnuts, custom orders and large event or wedding orders, Torus Doughnuts brings a creative and delicious twist to a classic treat, delivering quality and flavor in every bite.
Tranquillou Retreats
Louanne Sylvestre
Tranquillou Retreats is a wellness-based business dedicated to supporting mental, emotional and spiritual well-being. Offering one-day and weekend retreats as well as wellness workshops for community groups, professionals and corporate teams, Tranquillou Retreats creates safe, restorative spaces where individuals can pause, reflect and reconnect. Retreats and workshops incorporate guided discussions, mindfulness practices, movement, self-reflection and holistic wellness strategies to foster balance, resilience and personal growth, helping participants and communities thrive.
Wedge Organic Farms
Krista Wegrzynowski
Wedge Organics Farm is a family-owned cut flower farm in LaSalle, offering locally grown, cut flowers and custom flower arrangements. Wedge Organics Farm is expanding to include workshops and farm events, creating a space for community gatherings, education and celebration. Committed to quality and sustainability, the farm aims to be a trusted local source for beautiful flowers, handcrafted gifts and meaningful experiences.
Canadian Captures Photography
Crystal Laing
Canadian Captures Photography is a full-service portrait studio in Amherstburg specializing in newborn, maternity and children’s photography, as well as family sessions and professional headshots. Sessions can be held in-studio, outdoors or as relaxed lifestyle experiences in the comfort of clients’ homes. The studio features a dedicated space for backdrops, props and outfits, making it easy to customize every session while delivering a seamless and personalized experience.
Flow Cafe & Bikes
Dave Doherty
Flow Cafe & Bikes is more than a bike shop — it’s a community hub for riders of all levels to connect, talk bikes and enjoy great coffee. Flow Cafe & Bikes offers a curated selection of bicycles from brands like Felt, Marin and Kona, along with quality parts and accessories from suppliers such as Shimano and HLC. With a focus on reliable products, expert advice and a welcoming atmosphere, the shop supports cyclists in fueling their passion and building a vibrant local cycling community.
CHICK’N VILLE
Nilam Patel
Chick’n Ville brings bold flavours and freshly prepared Nashville-style fried chicken to the community. At Chick’n Ville, every meal is made with fresh chicken, house-made spice blends, scratch-made sauces and carefully prepared sides. The menu features a range of spice levels — from mild to extra hot — so every customer can enjoy a personalized dining experience. Committed to quality, freshness and consistency, Chick’n Ville is a place where people can enjoy fresh, flavourful food and always feel confident in the quality of what they are eating.
TPI CNC
Teddy Powell
TPI CNC INC. is your go-to source for premium industrial machinery solutions in Ontario. Service-driven and technology-forward, TPI CNC INC. delivers top-quality equipment and expert support to keep your operations running smoothly.
Soluna Sip
Anna Sengthavongsa
Soluna Sip is a modern, high-vibe café blending bold, refreshing drinks with a strong sense of community and intention. Inspired by the balance of sun and moon, Soluna Sip offers handcrafted beverages that energize, uplift and bring people together, creating a space where every sip feels like a moment of connection and creativity.
Marenco Architects Inc.
Kathryn Marenco
Marenco Architects is a Windsor-based architectural practice delivering thoughtful, efficient design solutions for residential, mixed-use and adaptive reuse projects. Drawing on experience across architecture, development and construction, the firm provides full architectural and interior design services. With an emphasis on durable, high-performing buildings, heritage sensitivity and contemporary minimalism, Marenco Architects is committed to helping developers and communities deliver well-designed spaces that support growth through collaboration, clear communication and practical expertise.
Loebach Law
Christina Loebach
Loebach Law is provides strategic legal services in immigration and criminal law. The firm supports clients with sponsorships, visas, citizenship applications and criminal defence, offering expert guidance tailored to each case. Committed to quality over quantity, Loebach Law helps individuals and families navigate complex legal challenges and achieve their goals.
Dutch Boys Chocolate Inc.
Maggie Leonard
Dutch Boys Chocolate specializes in handcrafted chocolates, truffles and distinctive 3D chocolate creations made using custom moulds and traditional techniques. Known for creative designs, premium ingredients and careful craftsmanship, the business offers a unique chocolate experience focused on flavour, quality and attention to detail.
Mangia Y’all
Rose Tobin
Mangia Y’all offers Italian and Southern comfort food that brings family traditions from our kitchen to your table. Rose is a home cook with a true love of food. Her Italian dishes are inspired by her father, who was born in the Frosinone region of Italy. Her Southern American dishes are inspired by her husband, who was raised in Charleston, South Carolina. She creates simple, homemade dishes that are guaranteed to warm your heart and feed your soul.
Kass Design Studio
Kass DiPasquale
Kass Design Studio is a Windsor-based interior design studio offering thoughtful, personalized design solutions that blend functionality, style and comfort. Specializing in creating refined residential spaces, the studio works closely with clients to bring their vision to life through carefully curated interiors, practical planning and timeless design details.
Golden Sorella Company
Natalie Maio
Golden Sorella Company is preparing to launch a retail store and bakery café centered around honey-inspired products and baked goods, creating a welcoming space that blends specialty retail with a warm café experience.
Marigold Wine and Goods
Nick Friars and Lynne Nadeau
Marigold Wine and Goods is a wine retail business currently in development, this concept is focused on creating a curated wine shop experience paired with a small dining component and thoughtfully selected food offerings.
Sonder Therapy
Tina Blemings
Sonder Therapy provides occupational and speech therapy services that support children and youth in building the skills needed to participate confidently at home, school and in the community. Using a family-centered, neurodiversity-affirming approach, Sonder Therapy offers personalized care designed to build confidence, strengthen connection and support authentic participation in daily life.
Nuts4Dates
Fadi and Lena Bidawid
Nuts4Dates is led by a husband-and-wife team passionate about community, local ingredients and healthier dessert and snack alternatives. Their gluten-free treats, inspired by their Iraqi heritage and the everyday use of dates, celebrate home, culture and authentic flavours. From their Ford City BIA headquarters, they engage with the community and share products crafted with natural ingredients and pride, bringing the joy of wholesome, flavorful treats to all.
Hyena Brew Company
Mike Solcz
Hyena Brew Company is a non-alcoholic beverage brand redefining what beer can be. Founded by brothers Mike and Chris Solcz, Hyena crafts non-alcoholic beers with electrolytes for people who want to enjoy the moment while still feeling their best the next day. Designed for an active, health-conscious lifestyle, Hyena’s products are available in retail, on-premise and active lifestyle channels, currently reaching 35 locations and expanding across Southwestern Ontario.
Savour Guyana Culture & Cuisine Inc.
Anthony Man-Son-Hing
Savour Guyana Culture & Cuisine Inc. celebrates heritage through authentic Caribbean flavours. Founded by a Guyanese-Canadian entrepreneur, the company offers signature condiments, traditional baked goods, merchandise, and culinary services — connecting the Guyanese diaspora to their roots while sharing the vibrant culinary traditions of the Caribbean with the broader Canadian market.