Using Social Media and AI for Customer Acquisition

Social media can be a great asset for any business, if implemented correctly. As a small business owner, it’s important for you to make better use of social media. On the flip side, you have a business to run and adding one more thing in a dizzyingly busy world can seem overwhelming.
This beginner-level session will provide some needed calm. We’ll remove the jargon and leave you with a common sense understanding of how to structure your social media appeals so they are both effective and efficient. And we will touch on how AI can help to streamline those appeals and be used as part of a practical plan to bring paying customers through your doors. Knowing how to leverage social media will help you grow your client base, increase profits and cut your marketing costs.

Key takeaways:

• Social media equivalent of word-of-mouth advertising (organic growth)
• How to appeal to new customers online (customer acquisition)
• How AI can be used as easily and effectively as a marketing tool

Speaker bio:

Wayne Sankarlal, Business Advisor, Small Business & Entrepreneurship Centre

Wayne Sankarlal has been building websites and running social media campaigns for more than 10 years, working exclusively with small businesses and non-profits. He is a strong proponent of relationship-based business development and finds fascinating how platforms like Facebook and Google can meet the challenges of searching for and welcoming new customers. Wayne knows the struggle many feel trying to understand and master social media advertising while juggling the other daily activities necessary to keep their businesses running.

Wayne holds master’s degrees in business administration and computer information systems. His background has taught him that technology is valuable only if it solves a real-world business problem. And the biggest problem most small businesses have is finding new customers and serving repeat customers.