Virtual Event
- This event has passed.
Is your pricing strategy built for global success?
Currency swings, tariffs, legal constraints and buyer expectations can all affect your bottom line and your success abroad.
In this session we’ll explore how to create a pricing framework for global markets that adapts to currency fluctuations, contract terms and shifting trade regulations without compromising profitability.
What you’ll learn:
- How to use strategic pricing techniques when entering new global markets
- Which contract clauses and structures support pricing flexibility and reduce legal risk
- How tariffs and regulatory shifts affect pricing decisions
- How Incoterms influence pricing flexibility and legal risk in international contracts
- How to highlight Canadian quality to support premium pricing in global markets