What’s in a Name? Searching for Similar Business Names, Logos and Terms

In this workshop, you will learn how to spot business names, logos, slogans and product or service names that may be too close to existing trademarks. You’ll see what “similar” means in practice—whether it looks the same, sounds the same or gives the same idea.

You will also learn why a business name, corporate name or domain name doesn’t protect your brand on its own and why only trademark law gives real rights.

We will practice searching and classifying goods and services together, with the moderator demonstrating examples from everyday products and common service offerings.

Finally, you will learn how a registered trademark agent can help and why having an agent on your file can make the process smoother and more strategic.