Using Social Media and AI for Customer Acquisition

Social media can be a great asset for any business, if implemented correctly. As a small business owner, it’s important for you to make better use of social media. On the flip side, you have a business to run and adding one more thing in a dizzyingly busy world can seem overwhelming.

This beginner-level session will provide some needed calm. We’ll remove the jargon and leave you with a common sense understanding of how to structure your social media appeals so they are both effective and efficient. And we will touch on how AI can help to streamline those appeals and be used as part of a practical plan to bring paying customers through your doors. Knowing how to leverage social media will help you grow your client base, increase profits and cut your marketing costs.

Key takeaways:

• Social media equivalent of word-of-mouth advertising (organic growth)
• How to appeal to new customers online (customer acquisition)
• How AI can be used as easily and effectively as a marketing tool