Price With Confidence: Transform Your Service into an Irresistible Offer

Position yourself to convert more customers and make more revenue by learning a few essential principles of pricing. This interactive session will combine a few tools and concepts with discussion and hands-on practice. This session is designed to help women entrepreneurs in Canada!

Who it’s for:

You have a service-based business idea, are in the early stages of building your business, or are actively seeking strategies to grow and sustain it. This workshop is designed for diverse self-identified women and non-binary entrepreneurs in Canada—especially those from underrepresented communities—who are (co-)founders, (co-)owners, or key decision-makers in their service-based businesses.

What to Expect:

In this interactive 90-minute virtual workshop, you’ll learn how to lay the foundation for irresistible offers that customers want—and are willing to pay more for. You’ll walk away with tools to help you better understand what your customers value, how to communicate that value, and how to approach pricing with more clarity and confidence.

Through a practical framework and guided exercises, you’ll gain:

• Insight on how to position yourself to capture more revenue
• A simple method to help shape offers that sell
• A cheat sheet to support future sales conversations

You’ll leave with:

• Greater clarity around what customers actually want
• Confidence to create offers that customers will buy
• Practical tools you can start using immediately