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Trade uncertainty has become part of day-to-day decision-making for many exporters. Tariffs, rising costs, financing conditions and shifting customer demand now affect cash flow and margins in real time.
Most exporters understand why diversification matters. The challenge is knowing what to do next: Which actions will reduce risk and which ones create new exposure, especially when most revenue still comes from the U.S.
Practical tips for staying profitable
At EDC, we work with exporters across sectors and markets, giving us a clear view of how companies are managing the risks of global business.
This webinar focuses on how exporters build resilience through practical decisions that help manage risk and support sustainable growth.
Discover how exporters are protecting cash flow, keeping their options open and making smarter diversification decisions under uncertainty.
What you’ll learn
- How exporters with high U.S. dependency are reducing risk while staying active in their core market
- Practical ways to test international markets—like piloting channels, partners or customers—before committing significant capital
- How to decide what to do first and what can wait, so early steps stay affordable and manageable
- How EDC financing, risk-management solutions and partnerships can help reduce risk while protecting cash flow
- Real-world examples of how exporters avoid costly diversification mistakes during ongoing trade volatility
Looking for more details? Explore our frequently asked questions (FAQs) for insights about market opportunities and how FTAs can reduce tariffs.