Maximizing Your Trade Show ROI

This workshop is designed to help participants maximize the return on their trade show investment by reviewing best practices in planning and exhibiting at B2B trade shows. Participants will be guided in building their trade show plan for the following year by using a practical step-by-step framework.

This course is mandatory for WEtech clients exhibiting in the Start-Up Zone at the Emerging Tech Conference.

Learning Objectives

This workshop is designed to help participants maximize the return on their trade show investment by understanding the value of trade shows and conferences by:

• Reviewing the average spend on trade shows and conferences
• Amount of business done at shows and conferences
• Lost opportunities in poor trade show planning

also learn about the components that make or break your trade show investment:

• Show/Conference Selection
• Show/Conference Budget – spending too much or too little
• Space/Booth – location, size, design of booth space
• Marketing at the show – Conference Speaking Spot, Show Sponsorship
• Connecting with existing clients – pre-set appointments, hospitality suites
• Drawing new clients to your booth – pre-show marketing campaign to targeted potential clients, show specials, giveaways, demos, etc.
• Trained and attentive sales/show staff
• Capturing client’s information – scan badges and business cards
• Follow up with potential clients
• Measure ROI on the show/conference, create benchmarks

Review best practices for each component

• Give participants a step-by-step framework in Excel to work through each component in a trade show plan for the coming year
• How to build your trade show budget
• How to calculate your trade show/conference ROI, benchmark for future shows
• How to create KPI for your sales/show staff
• How to create digital marketing campaigns to engage clients before, during and after your show

Who is this event for?

Entrepreneurs, business owners, sales and marketing leaders who are currently or plan to participate and/or exhibit at B2B trade shows and conferences.