In this webinar, participants will learn how to develop a persuasive business case that targets the needs of the audience and gets the outcome they are seeking. From engagement and pre-work, through to navigating bureaucracy and common mistakes, we’ll cover the full business case process. Whether you are a researcher interested in commercialization or looking to be more successful inside or institution or the outside world, this webinar will prepare you to produce a quality and winning business case.
Following this webinar, participants will understand the importance of:
- The key tasks a business case needs to perform
- Business Case Development Process
- The audience and their drivers
- Engagement & Pre-Work
- The rules of the game
- Navigating bureaucracy
- Different business case formats
- Common mistakes
- Case Studies
Suitable for all faculty and research students.
Join us afterward for a networking session
