File with confidence: Trademark application process

This webinar gives participants a clear and practical walkthrough of the trademark application process. Building on the first workshop, this session explains each part of the form and highlights common issues that can delay examination.

We will address frequent questions received by the Client Service Centre, including who can be listed as the applicant, the types of trademarks and how to describe and classify goods and services. Participants will also learn how to approach disclaimers, non-English or non-French wording, colour claims and certification marks in line with legislative requirements.

The session includes a focused overview of the examination stage, including what examiners look for, how objections are raised and how applicants can respond effectively. We will also explain the opposition stage, why it exists and what applicants should expect if their application is opposed.

To support long-term success, we will share practical tips for managing a trademark after registration, including maintaining rights and understanding when rebranding may be necessary. We will conclude with a brief overview of the role of a registered trademark agent and when professional support may be helpful.