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This is a hands-on workshop to define your target market and build a clear FOR–POD–RTB positioning statement for pitches and marketing.
Many founders struggle to clearly define who their startup serves and how it stands out in the market. In this hands-on workshop, you will learn how to analyze customer behavior using qualifying and determining dimensions, then apply the FOR–POD–RTB framework to build a clear, compelling market positioning statement.
You’ll leave with a structured understanding of your target audience and a ready-to-use positioning statement for pitches, marketing, and your online presence. Through guided exercises, live feedback, and peer discussion, you will define your Frame of Reference (FOR), Point of Difference (POD), and Reason to Believe (RTB), and turn them into a practical positioning strategy you can immediately apply.
By the end of the session, you will have a clear, actionable framework to sharpen how your startup is understood, communicated, and remembered in the market.
Participation in this workshop makes you eligible for the 2,000$ Expert Exchange grant. For more details, click here